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0163278708315921v1
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First published on April 4, 2008, doi:10.1177/0163278708315921

Evaluation & the Health Professions 2008;31:145.

A more recent version of this article appeared on June 1, 2008
 © 2008 SAGE Publications

Article

Promoting the Effective Translation of the Framework Convention on Tobacco Control: A Case Study of Challenges and Opportunities for Strategic Communications in Mexico

James F. Thrasher*, Luz Myriam Reynales-Shigematsu, Lourdes Baezconde-Garbanati, Victor Villalobos, Primavera Téllez-Girón,, Edna Arillo-Santillán, Ana Dorantes-Alonso, Raydel Valdés-Salgado, and Eduardo Lazcano Ponce

* To whom correspondence should be addressed. E-mail: thrasher{at}gwm.sc.edu.


  Abstract
The World Health Organization Framework Convention on Tobacco Control (WHO-FCTC) promotes the implementation of best-practices tobacco control policies at a global scale. This article describes features of the sociocultural and political-economic context of Mexico that pose challenges and opportunities to the effective translation of WHO-FCTC policies there. It also considers how strategic communication efforts may advance these policies by framing their arguments in ways that resonate with prevalent values, understandings, and concerns. A focus on a smoke-free policy illustrates barriers to policy compliance, including how similar issues have been overcome among Latino populations in California. Overall, this article aims to lay the foundation for comparative research from policy uptake to impact so that the scientific evidence base on tobacco control policies includes examination of how context moderates this process.


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