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Evaluation & the Health Professions, Vol. 5, No. 1, 43-69 (1982)
DOI: 10.1177/016327878200500104

Overcoming Design Problems in Evaluating Health Behavior Programs

Brian R. Flay

University of Southern California

J. Allan Best

Health Studies Department University of Waterloo Ontario, Canada

The increasing importance of high-quality evaluative research on health lifestyle change programs is established. Failure to ask the right evaluative research questions and problems of research design are identified as two major reasons for the dearth of well-controlled, interpretable evaluations in this area. Thirteen issues of research design that need to be considered if interpretable answers to evaluative research questions are to be obtained are identified and discussed. Solutions to these problems and design recommendations are offered.


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