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Evaluation & the Health Professions, Vol. 27, No. 1, 70-79 (2004)
DOI: 10.1177/0163278703261202

Recruitment Strategies

Pharmacists’ Participation in an Evaluation Project to Dispense Emergency Contraception

Rhonda Cockerill

University of Toronto

Marsha Cohen

Sunnybrook and Women’s College, Health Sciences Centre

Sheila Dunn

Sunnybrook and Women’s College, Health Sciences Centre

Thomas Brown

Sunnybrook and Women’s College, Health Sciences Centre

The objective of this article was to describe the effectiveness of a multifocus recruitment strategy to a pilot project allowing direct provision of emergency contraception (EC) in a community pharmacy through collaborative agreements between pharmacists and physicians. The project recruited pharmacies through direct appeals to pharmacists, pharmacy managers and/orowners, and corporate pharmacy chains. The evaluation project was successful in recruiting sufficient numbers of pharmacies to warrant proceeding with the project. The most successful component of the recruitment strategy was reference to the opportunities that participation offered to expand the pharmacist’s role in patient-focused care. The importance of peer influence was also noted in terms of encouraging pharmacy involvement.

Key Words: emergency contraception • expanded role for pharmacists • pharmacy program evaluation


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 Hum ReprodHome page
C. Anderson and A. Blenkinsopp
Community pharmacy supply of emergency hormonal contraception: a structured literature review of international evidence
Hum. Reprod., January 1, 2006; 21(1): 272 - 284.
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