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Evaluation & the Health Professions, Vol. 22, No. 4,
427-441 (1999)
DOI: 10.1177/01632789922034392
Physician Participation in Research Surveys
A Randomized Study of Inducements to Return Mailed Research Questionnaires
Gary W. Donaldson
Carol M. Moinpour
Fred Hutchinson Cancer Research Center
Nigel E. Bush
Fred Hutchinson Cancer Research Center and Pacific Northwest Cancer Information Service
Michael Chapko
Veterans Affairs Puget Sound Health Care Systems
Jane Jocom
Muriel Siadak
Michelle Nielsen-Stoeck
Jeffrey M. Bradshaw
Fred Hutchinson Cancer Research Center
Isabelle Bichindaritz
Fred Hutchinson Cancer Research Center
Keith M. Sullivan
Duke University Medical Center
The authors randomly selected 400 physicians from a population of 1,545 practicing physicians providing follow-up care to patients who received bone marrow or blood stem cell transplants at the Fred Hutchinson Cancer Research Center to determine interest in receiving Internet-based transplant information. In a two-factor completely randomized factorial design, the 400 physicians were assigned to receive mailed surveys with either no compensation or a $5 check and either no follow-up call or a follow-up call 3 weeks after mailing. Overall, 51.5% of the physicians returned the mailed surveys. Comparison of logit models showed that inclusion of a $5 check in the mailer significantly (p = .016) increased the probability of returning the surveys (57.5% vs. 45.5%). In contrast, the telephone follow-up had no overall effect. The authors concluded a modest financial reward can significantly improve physician response rates to research surveys but a telephone follow-up may be inefficient and even ineffective.
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