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Evaluation & the Health Professions
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A Strategy to Encourage the Evaluation of Health Education Programs

W. James Popham

University of California, Los Angeles

In the face of health educators' reluctance to evaluate their programs and the absence of suitable rewwds orpunishments to encourage such evaluations, a materials-based strategy to reduce the aversiveness ofprogram evaluadon is proposed.

Evaluation & the Health Professions, Vol. 16, No. 4, 379-384 (1993)
DOI: 10.1177/016327879301600402
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