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Evaluation & the Health Professions
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What's this?

Successful Business Planning for New Programs in Health Care Organizations

Barbara Langland-Orban

University of Florida

Ellen R. Krasik

New York University Medical Center

Health care organizations implement business strategies through programs and services, and success depends on careful program design and execution. A conscientious design requires thorough efforts in organizing the planning process, conducting the decision analysis, and obtaining approvalfor a program. Weak methods and processes in the management of these efforts can result in faulty assumptions and costly errors in the development of new health care ventures, thus preventing the achievement of financial and operating goals. This article reviews the stages of business planning, and the points at which success may be impaired.

Evaluation & the Health Professions, Vol. 14, No. 1, 61-78 (1991)
DOI: 10.1177/016327879101400104
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